What are early adopters?
Definition: Early adopters is a term Everett M. Rogers uses to define one of the 5 categories of people in product adoption. More precisely, early adopters are people or companies who are among the first to adopt a new product on the market.
Unlike innovators, early adopters need some convincing before buying something new and potentially risky.
Example of early adopters
Microsoft is one of the early adopters of Chat GPT, a pre-trained language model developed by OpenAi. The company started using Chat GPT in 2021 to develop conversational AI for its messaging platforms.
The benefits for Microsoft, and other early adopters, are:
- Exclusive tech support
- Competitive advantage
- Potential influence on future updates