Glossary

ARR by agent is a customer support metric that measures the average number of support tickets resolved by a particular support agent over a given period of time.

An accelerator is a program designed to help early-stage startups grow and develop. It lasts 3-6 months and consists of mentorship, workshops, resources, and networking opportunities that will help startups to scale faster.

Acquisition is a business transaction between two companies, with the aim of one company buying or taking control over the other.

Action items are tasks that must be completed to achieve a goal. Action items allow for accountability, and guarantee tasks are completed on time.

Agile product development is a process that allows businesses to quickly and efficiently create and test new products with an emphasis on collaboration and customer satisfaction.

Alpha testing is the first stage of software testing designed to identify and fix any major problems or defects in the software. The goal of alpha testing is to catch and fix any major issues with the software before it is released to beta testers or the general public.

Audience segmentation is the act of breaking down a target audience into different groups or segments based on specific characteristics.

B2C is a commerce model where businesses sell their products or services directly to consumers through their own websites or intermediaries.

A backend developer develops the functionality and data that powers a website or application. This involves creating, maintaining, and updating the software architecture, data structure, and servers that store information and code that powers the system.

A backlog is an organized list of features, ideas, tasks, updates, bug fixes, user stories, and sprints that need to be addressed/ completed up to a certain deadline.

Beta testing is the final testing stage of a product, where a sample group of users is given access to test it before it is released to the general public.

Bootstrapping is a term that refers to starting a business with no external resources like venture capital and investments. Bootstrapped businesses start with minimal resources like the founder’s personal savings.

Brand identity refers to the visual and intangible elements of the brand that distinguish it from its competitors and make it easily recognizable to consumers. It consists of a logo, color palette, typography, tone of voice, messaging, values, mission, and vision.

A brand manager is a marketing professional who oversees and directs the strategic planning and execution of a company's brand.

A burn rate is a rate at which a company uses its cash to fund its operations. The amount of money a company spends each month relative to its net revenues or sales determines how quickly it will run out of cash.

Burndown chart is a graphical representation of the remaining work and the required time to complete a project.

A business analyst analyzes business processes companies use to improve their efficiency and make better decisions.

CPM is an acronym for "Cost Per Mille" or "Cost Per Thousand." It is a common advertising metric that represents the cost of delivering an ad to 1,000 people, regardless of whether they actually saw or engaged with the ad.

Centralized planning is a project management method in which a central authority (project manager, board of directors, client) is responsible for deciding the project specifics (budget, scope, resources).

Churn is a term that describes the process of subscribers canceling their subscription to the service. It is also known as customer attrition or customer turnover.

Churn rate is the percentage of customers that canceled their subscription to the service over a specific period of time.

CTR, or Click-Through-Rate, is a metric used to measure the effectiveness of an online advertisement or other online content.

A content marketing manager is a professional who is responsible for developing and implementing a content marketing strategy for a business or organization.

Context switching is the act of abruptly switching between unrelated tasks, projects, or apps.

Continuous deployment is a software development practice of automating the building, testing, and deploying of new code changes.

Continuous integration (CI) is a software development practice of regular code merging throughout the development team.

Convertible note is a type of seed investment in the form of a loan (short-term debt) that can be converted into equity in the future. The investors loan money to a startup, and instead of getting their money back with interest, they receive equity in the company based on the terms of the note.

CPM is an acronym for "Cost Per Mille" or "Cost Per Thousand." It is a common advertising metric that represents the cost of delivering an ad to 1,000 people, regardless of whether they actually saw or engaged with the ad.

Cost per resolution is a metric that helps businesses understand how much it costs to solve a customer issue. 

Critical success factors are the most important conditions that must be met for an organization to succeed. Success is not always guaranteed, but without these key components, it certainly becomes more difficult.

A cross-functional team is a group of people with various functional skills that work together on a project.

Crowdsourcing is a decentralized approach to problem-solving by outsourcing tasks to a large number of people, paid or unpaid, instead of relying on a single source. The focus is to leverage collective intelligence, resources, and skills to achieve a specific goal.

Customer success is a business process that helps customers succeed using a product or service. It involves understanding customer needs and helping customers achieve their objectives.

Customer support refers to the assistance and guidance provided to customers before, during, and after the purchase of a product or service. Its purpose is to address any issues or concerns the customer may have, and ensure their satisfaction with the company's offerings.

Customer support workflow is a structured and organized process that defines the steps, procedures, and guidelines for handling and resolving customer inquiries, issues, or complaints. 

A daily routine refers to the regular activities that a person engages in on a daily basis. These activities may vary depending on a person's occupation, personal interests, and lifestyle.

Daily Standup is a daily meeting held among team members to communicate what they have accomplished since the last standup, what they plan to work on, and which obstacles they may be facing.

Debt financing is a way companies get money to expand, acquire a new company, finance their endeavors, etc.

The definition of done (DoD) is a set of criteria that must be met before a product, feature, or other deliverables can be considered complete. In agile software development, the DoD helps ensure that all necessary work has been completed and the deliverable meets the required quality standards.

The definition of ready (DoR) is a set of criteria that must be met before the work on a product or a feature can be started.

Dependency is a relationship between tasks and activities in a project where the completion or progress of one task depends on another.

A design brief is a document that outlines the requirements of a design project.

A Design sprint is a process of validating, building, and testing new ideas or solutions in a short time (usually five days). It is a collaborative interdisciplinary process that brings together key stakeholders to quickly identify and solve a problem.

Disruptive technology is new technology or innovation that significantly alters how businesses or consumers behave and operate.

Divergent thinking is a technique used for generating ideas or solutions to a problem. It works by exploring as many possible solutions or outcomes as possible without evaluating or limiting them right away, which allows for maximum creativity.

Due diligence is an audit, investigation, or comprehensive analysis of a potential investment, company, or product, with the goal of determining its potential value and risks.

Early adopter is a term Everett M. Rogers uses to define one of the 5 categories of people in product adoption

An exit strategy is a plan executed by an investor, entrepreneur, venture capitalist, or a business, looking to get out of investments they made, whether it be liquidating assets, selling stocks, or closing a business.

A feature audit is a process of evaluating and analyzing the features of a product or service in order to identify areas for improvement or to make informed decisions about the direction of future development.

First-mover advantage is an advantage that a company achieves by being the first company to introduce a new product or service into the market, or market segment.

Focus time is a type of time management technique that allows you to focus on a single task for an extended period of time, without any distractions or interruptions.

Freemium is a business model and pricing strategy based on giving the target audience the basic features of your product for free while providing premium features for a fee.

A frontend developer is a software developer who creates the user interface of a website/application and makes everything visible to the user.

Gamification is the addition of game elements and mechanics into a non-game environment to enhance user experience and drive more engagement.

Go-to-market strategy is a structured plan used for launching new products, entering new markets, and doing massive rebranding campaigns.

Goal setting is the process of defining specific, measurable, achievable, relevant, and time-bound objectives that an individual or organization aims to achieve.

Growth hacking is achieving rapid and scalable growth with innovative marketing strategies based on data, ideation, experimentation, scaling, and automation.

Ideation is a part of the design thinking process, an approach focused on solving customer problems by understanding and empathizing with them.

Inbox Zero is a productivity method that involves keeping the email inbox empty. The strategy aims to reduce the amount of email that takes up an employee's mental space.

An iteration is a time slot when team members with different expertise work simultaneously on a section of a bigger project.

Jobs-to-be-Done is a framework or a way of thinking about product development and innovation from the customer's perspective and underlying needs.

Kanban board is an agile project management tool that enables organizations to visualize workflow, assign tasks, and limit work in progress.

The Kano model is a customer satisfaction measurement tool that prioritizes features based on customer reaction to their presence or absence, effectively determining their impact on customer satisfaction.

Laggards are the last persons or organizations to adopt new ideas, technologies, products, or specific innovations. They are hesitant to embrace new changes even when more efficient options are available.

A lead investor is a person or organization that plays a central role in a funding round for a startup or other business.

Lean product development is a process for developing new products and services that focuses on maximizing value and minimizing waste. It is based on the principles of lean manufacturing

Low-hanging fruit is a metaphor for tasks and goals that are well within reach and demand little time, effort, and resources for completion.

A market bubble is a term for a rapid, unjustified increase of the price of assets (mostly commodities, stocks, and estate), followed by a rapid price decline.

A meeting agenda is a document that outlines topics to be discussed during a meeting.

Meeting minutes are notes taken to record meaningful discussions, decisions, and key takeaways from a meeting.

Meeting preparation is the process of organizing the necessary information and logistics for a meeting to ensure it runs smoothly and achieves its desired goals.

Meeting notes are an informal report of key takeaways from the team meeting. The aim of taking meeting notes is to have a summarized, easy-to-go-through record of important ideas and facts mentioned during the meeting.

Minimum viable product (MVP) is a product launched to the public with enough features to attract early users and validate its idea.

Needfinding is the process of identifying and understanding the needs, pain points, and desires of a specific group of people or customers.

Note-taking is a method of recording temporary but essential information for greater performance.

Opportunity score measures the potential value or likelihood of success of a new product or product feature. It prioritizes product development efforts and allocates resources to the most promising opportunities.

Persona is a detailed representation of a company’s ideal customer based on behavioral, psychographic, and demographic characteristics.

A planner is a tool that helps people organize and manage projects. This can include setting goals and objectives, creating schedules and budgets, assigning tasks and resources, and tracking progress.

Planning is the process of establishing the goals and objectives of a project and determining the resources and actions needed to achieve those goals.

Positive cash flow refers to a situation in which a business or other organization generates more cash than it spends over a given period of time. In other words, positive cash flow occurs when the cash inflows (such as revenue from sales or investment income) exceed the cash outflows (such as expenses and debt payments).

Product discovery is the process of identifying and evaluating potential new product ideas, and determining which ideas have the greatest potential to meet the needs and wants of the target market.

A product lead is a person responsible for the strategy, direction, and success of a product within a company.

A product manager is responsible for defining product features and creating strategies to fulfill customer needs.

A product owner is a role in Agile software development responsible for aligning the team backlog with customer and stakeholder needs.

Product-led growth is a business strategy focusing on driving growth through the product itself.

Productivity loss is a measure of the resources lost when employees work at suboptimal levels or are absent from work.

A project brief is a document that outlines the scope, objectives, timeline, and deliverables for a given project.

A project discovery is an initial phase in the project development process that involves researching and gathering information about a project to better understand its scope, goals, vision, and requirements.

A project leader is a person in charge of leading, overseeing, and coordinating a team of individuals working on a project.

Project management is the process of strategic planning, organizing, and managing resources to achieve specific goals or objectives. 

A project management tool is software that helps project managers and teams plan, organize, and manage their projects.

A project manager is responsible for planning, organizing, and overseeing the execution of a project within its defined scope.

A project owner is a person or group responsible for initiating, funding, and overseeing a project.

Project planning is a crucial part of project management focused on creating a detailed plan that outlines the steps and resources necessary to achieve the project's objectives, including identifying the project's scope, establishing a timeline, assigning tasks and resources, and budgeting for the project.

A resource manager is a person responsible for managing the allocation and utilization of resources within an organization. Resources can include various things, such as personnel, materials, equipment, and budget.

A retrospective is a structured agile team meeting held after a completed project to highlight successes and reflect on areas to improve. The goal is to improve the planning and structure of future projects.

Rice scoring is a method for prioritizing and ranking project ideas or features based on their potential value to the business.

The Scrum master is the facilitator of the Scrum process. They are responsible for ensuring that the Scrum process is followed and that the team works together effectively.

A seed round is a company's first capital-raising stage. It helps companies with their initial product development, market research, and product launch.

Self-service support is a type of customer support that enables customers to find solutions to their problems on their own, without the need for direct interaction with a support representative.