What is due diligence?
Definition: Due diligence is an audit, investigation, or comprehensive analysis of a potential investment, company, or product, with the goal of determining its potential value and risks.
The process involves reviewing all financial statements, liabilities, contracts, management and operations, and market conditions, so individuals and companies can make informed decisions.
It is performed as part of risk management before important transactions, such as acquisitions, mergers, or public offerings, to assess the risks and ROI of the investment.
For example, a company looking to acquire another company will perform due diligence to assess the target company's financial health, legal compliance, competitive position, and future growth prospects.