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What is CTR

Definition: CTR, or Click-Through-Rate, is a metric used to measure the effectiveness of an online advertisement or other online content. It is represented as a percentage calculated by dividing the number of clicks on the advertisement by the number of impressions (views) it received.

A high CTR generally indicates that the ad or email is well-targeted and resonates with its intended audience.

By analyzing the CTR, you can gain insights into the performance of your campaigns, including how well your ads resonate with your target audience, how effective your targeting is, and how successful your creative is. Additionally, it can help you identify areas for improvement and inform future campaigns.

CTR formula 

The CTR Formula is expressed as a percentage and is calculated by dividing the number of clicks by the number of impressions (views):

CTR = (number of clicks / number of impressions) x 100%

  • Number of clicks: The total number of clicks on a specific link or CTA.
  • Number of impressions: The total number of times the link or CTA was viewed.

For example, if an ad was viewed 1,000 times and received 500 clicks, the CTR is: (500 / 1,000) x 100% = 50%.

What is a good CTR

A "good" click-through rate (CTR) varies depending on the industry, the type of advertisement, and where it was placed. 

Google ads

The CTR for Google Ads depends on the industry, type of ad and the placement of the ad. 

The average CTR for Google Ads across all industries is 2.69% for search ads and 0.57% for display ads. 

Google Ads offers benchmark CTRs to give you an idea of the performance of your campaigns against other similar campaigns.

However, the CTR varies greatly depending on the industry and the ad format.

Email marketing

The CTR for email marketing campaigns depends on the type of email and the audience you are targeting

A CTR of 5-10% is considered a sound lead generation CTR for email marketing, while a CTR of 20-30% is considered an excellent lead generation CTR. 

If you are using email marketing services like MailChimp and Constant Contact, you can check their benchmark CTRs to get an idea of the performance of your campaigns against other similar campaigns.

Social Media

The average CTR for Facebook Ads is 0.9%, and for Instagram Ads 0.5%.

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