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What is a content marketing manager?

Definition: A content marketing manager is a professional who is responsible for developing and implementing a content marketing strategy for a business or organization. 

Content marketing focuses on creating and distributing content in form of blog posts, social media posts, videos, emails, webinars, podcasts, infographics, and ebooks — to attract and retain a clearly defined audience and, ultimately, drive profitable customer action. 

The content marketing manager is responsible for creating, curating, and distributing content that meets the needs and interests of the target audience and for tracking and analyzing the performance of the content to determine its effectiveness. 

The content marketing manager works with other members of the marketing team (SEO specialists, designers, content writers, copywriters, and sometimes even developers) and also collaborates with other departments (product and sales teams) to ensure that the content aligns with the overall goals and strategy of the organization.

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Article FAQs

What skills does a content marketing manager need?
A content marketing manager needs to have the following skills: audience and content research, strategy development, SEO, data analysis, project management, content writing and editing, content distribution and promotion and social media skills.
What does a content marketing manager do?
Content marketing manager does: competitive analysis, content audit, content strategy, content creation and content QA, and performance monitoring and reporting.
What is the difference between content marketing manager and head of content?
A head of content, also known as a chief content officer or director of content, is responsible for overseeing all content creation and distribution for an organization. One organization can have multiple content managers, but only one head of content.
When do I need a content marketing manager?
This depends on your budget and goals. If you have sustainable budget and a need for a lot of content, you can hire a content marketing manager and a team of content specialists. But, if you are working on a tight budget you’re better of hiring a specialized content marketing agency.

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