What is a brand manager?
Definition: A brand manager is a marketing professional who oversees and directs the strategic planning and execution of a company's brand.
A brand manager ensures that the company’s brands are consistent in their messaging, image, and tone.
They work with internal stakeholders such as product managers, marketers, salespeople, and external stakeholders like media outlets or advertising agencies to ensure that the company’s brand is properly represented in the market.
The brand manager generally has several years of experience working in the marketing field. They should also have excellent communication skills, both written and verbal, and a good understanding of creating compelling advertising campaigns that will resonate with the target market.
What tools do brand managers use?
Brand managers use a wide range of different tools to stay up-to-date with industry trends and effectively manage their brands on a day-to-day basis. They use project management tools, analytics, social media tools, and more.