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What is agile product development

Definition: Agile product development is a process that allows businesses to quickly and efficiently create and test new products with an emphasis on collaboration and customer satisfaction.

The idea focuses on continuous improvement, where products are constantly being refined and updated based on user feedback. Products are developed in short cycles, called sprints, to respond to changes in customer requirements.

The agile methodologies are based on iterative and incremental development. The requirements and solutions change through collaboration between teams. The agile methodology emphasizes rapid feedback enabling teams to respond to change easily. 

It promotes adaptive planning, evolutionary development, and sustainable delivery

The process is used for both digital and physical products.

Principles of agile product development

According to the Agile Manifesto, 12 principles are essential to agile product development:

  1. Prioritize customer satisfaction through continuous delivery of valuable products.
  2. Welcome changes in requirements, even if they occur late in the development process.
  3. Deliver working software frequently, with a preference for shorter timescales.
  4. Collaborate with customers and stakeholders throughout the development process.
  5. Build projects around motivated individuals and give them the necessary tools and support.
  6. Face-to-face conversations are the most efficient and effective method of conveying information to and within a development team.
  7. Measure progress primarily through working software.
  8. Maintain a sustainable pace of work for the team.
  9. Strive for technical excellence and good design.
  10.  Simplicity (the art of maximizing the amount of work not done) is essential.
  11.  The best architectures, requirements, and designs emerge from self-organizing teams.
  12.  Reflect on the team's progress and adjust their approach as needed.

The principles of agile product development guide teams to deliver high-quality products quickly and effectively by focusing on flexibility, customer collaboration, and continuous improvement. 

Example of Agile product development

Here is an example of how agile product development might be applied in practice:

Imagine a company is developing a new mobile application for managing tasks and projects.

The product owner works with the development team to define the features and requirements for the app. The team creates a product backlog, a prioritized list of features and requirements that must be implemented to deliver the desired product.

The team works in short iterations, known as "sprints," in which they focus on completing a set of tasks from the product backlog. 

The team demonstrates the progress made to the product owner and other stakeholders at the end of each sprint. The product owner reviews the progress and provides feedback, which results in adjustments to the product backlog.

Throughout the development process, the team collaborates closely with the product owner and other stakeholders, continually measuring progress through working software. 

The team also focuses on technical excellence and good design to improve the quality and functionality of the app.

This is just one example of how agile product development might be applied in practice. The specific details of the process vary depending on the context and goals of the project.

Pros & cons of agile product development


Adapts to change rapidly to suit customers' expectations.

Easy challenge identification by doing test at the end of each sprint.

Gets to market faster through achievable milestones.

Understand customer needs through product development.


Time-consuming due to rapid changes in the product development cycle.

Scope creep. Teams get easily overwhelmed by constant changes that need to be addressed.

Difficult to measure KPIs since it's based on milestones.

Unsuitable for long-term projects since agile iterations focus on short achievable milestones.

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Article FAQs

For what type of products can agile product development be used?
Agile product development is used for various products, from software to hardware to consumer products.
What is agile product management?
Agile product management is a methodology that emphasizes iterative development, constant feedback, transparency, and customer satisfaction.
What is the difference between SDLC (software development life cycle) and agile software development?
SDLC is a traditional, linear approach to software development. It involves planning, designing, and coding the application before moving on to testing and deployment. Agile software development is a more iterative approach that involves short sprints where a product is built in increments.

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