What is gamification?
Definition: Gamification is the addition of game elements and mechanics into a non-game environment to enhance user experience and drive more engagement.
The goal of gamification is to persuade users to do something on the platform by providing them with fun, challenges, or entertainment.
Snapchat incentivizes users to use their app daily to keep the streak going because missing a day resets it to 0.
Duolingo prompts users to learn languages by rewarding them with badges for completing language challenges.
Product Hunt has a “most active user” leaderboard prompting people to engage and contribute to the community.
Mindmesh gives you daily tasks to learn how to use the platform.
What are the types of gamification?
Structural gamification is the integration of game elements into the structure of an app/website. It’s separate from the app content. For example, the progress bar fills up the more lessons you watch on a website.
Content gamification takes the content on the app/website and turns it into a game to make it more engaging. For example, lessons have quizzes between them to test the user's knowledge.