What is a UX designer?
Definition: An UX designer (User Experience) is a professional responsible for creating and improving the experience of using a certain product or service. UX designers research the needs, motivations, and behavior of users in order to design intuitive, straightforward, and satisfying products.
UX designer role is multidisciplinary, and it involves research, testing, wireframing, prototyping, and numerous other skills.
The goal of every UX designer is to create products that are easy to use and result in positive experiences. UX designers also think about how to keep the users as long as possible on the platform and how to motivate users to keep using the product again and again.
Roles and responsibilities of a UX designer
A UX designer ensures users have an easy time when interacting with products improving their user experience.
Responsibilities of a UX designer are:
- Doing user research: UX designers do user, product, and market research to understand user needs and their behavior. Research methods include: surveys, interviews, and A/B testing
- Create user personas: User personas represent different types of users based on factors such as demographics, pain points, behaviors, and goals. Personas help UX designers understand user needs.
- UX designing: User research and personas help UX designers design wireframes and prototype models. Wireframes illustrate the user's journey from start to finish, and prototypes are a version of the product that can be used for testing before launching the final product.
- Usability testing: UX designers invite users to test prototypes before launching the final product. Testing helps to understand and see users' reactions. Usability testing will show if the users understand the product and if the product meets users' needs.
- Team collaboration: UX designers work alongside a team to ensure the product meets the users' needs. Teams that work with UX designers involve product managers, user interface designers, and sales and marketing teams.
- Continuous learning: UX designers are always learning new trends, technology, and tools in the industry that help improve user experiences.
What skills does a UX designer need?
A UX designer has a variety of skill sets to ensure the success of a product or service when users interact with it.
Skills of a UX designer:
- Communication skills: UX designers need to communicate effectively. This helps get feedback from users, especially when conducting interviews, surveys, and making presentations.
- Collaboration skills: The success of any product depends on the success of the team as a whole. UX designers collaborate with other departments to ensure product and business success.
- Researching skills: UX designers need to know how to research to get new insights from the market.
- Wireframing and prototyping: UX designers are the first people to interact and test the product. UX designers build wireframes and conduct usability tests to identify problems and functionality.
- Design tools skills: UX designers use various software to make their work easier. Technologies used include Adobe XD, InVison, Figma, and Sketch.
What is the difference between UX and UI designers?
UX and UI designers are important for the success of a product but have different responsibilities.
- UX designers are responsible for the user experience of the product. They focus on how users interact with the product and if the product meets the users’ needs.
- UI designers are responsible for the visual design of the product. Visuals involve the layout, color schemes, and iconography. They focus on how the product looks and the perception of users.